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Einstein needed an eclipse to prove time slows. The Beard just needs the rock. When adidas dropped Harden Volume 3, we backed them up by creating a seeding kit that packs the excitement of the man himself but doesn’t venture too far out of the box.
The exterior of the box is quiet and subtly shows the story of the Harden’s signature slow down fast style of play. When the box is opened, the true spirit of Harden is released. Every crevice of the interior is lined with the explosive collage styled space artwork complete with all the different personalities of the all-star. We then wrapped the footwear in a mylar bag and included a card with custom messaging for each recipient. Thus creating an experience that is truly out of this world.




