CLIENT
ADIDAS
ADIDAS
STUDIO
FORGE
FORGE
GRAPHIC
WORKS
ROLE
ART
ART
DIRECTOR
It was late in the 4th quarter when adidas and Ceremony passed the rock to Forge Graphic Works. In just 20 business days we designed, engineered, produced, sourced, and installed this show stopping campaign in over 50 stores nationwide.
This was highlighted by the elements we dreamed up and produced for NYSP, adidas’ flagship store in Soho. The window creative included an entire 90s bedroom build out, a pulsing light up speaker stack, deconstructed sports cards, and a wall of 90s TVs with looping static and adidas commercials from the era. Tied together with the the store entrance activation that was equipped with a working nintendo 64 and bean bag chairs so the consumer could take a quick trip back in time to celebrate this campaign.
