CLIENT
ADIDAS
STUDIOFORGE
FORGE
GRAPHIC
WORKS
ROLEART
ART
DIRECTOR
Adidas Basketball cooked up some next level silhouettes to help introduce the next wave of up and coming NBA stars. These bad boys are made from a new bounce technology midsole, a propulsion plate, forged mesh, and a molded collar to help propel this new group of athletes. We at Forge took the excitement for the shoe and created a vessel to help these puppies shine. We started with the concept of “bounce” and created a clear platform for the shoes to rest on to give the illusion of being in mid air. We continued to emphasize the bounce using hard sharp angles to add energy to the kit. We finished it off by creating a container in the base to hold a campaign t-shirt to continue to tell the story of Pro Bounce and the next wave of creators.